Cold Feet, Bright Idea
One winter’s day in 2006, while David was watching his son play football, he realized his so-called ‘thermal’ socks were doing absolutely nothing to keep his feet warm. Sock-makers had tried so hard to be cheap, they’d forgotten about quality. Right there and then, David decided to create a superior thermal sock. A sock so warm his feet wouldn’t know it was winter.
A Sock is Born
Developing Heat Holders® took two years of hard work, dozens of experiments and a complete redesign of machinery. Eventually, we found the answer: a three-stage manufacturing process incorporating a high-quality acrylic yarn mix with an incredibly soft, cashmere-like feel, a special long looped pile and finally an intense brushing process. The key to insulation is to trap as much warm air as close to the skin as possible, and that’s what Heat Holders® do better than any other sock in the world.
The Heat Holders® process was, and still is, absolutely unique. It gives our socks the best thermal properties available, with a tog rating of 2.34. That’s far warmer than heavy walking socks, nearly three times as warm as standard thermal socks and seven times warmer than basic cotton socks.
People loved Heat Holders® right from the start. In emails, social media posts and online product reviews, they told us the socks had literally changed their lives. Now, instead of suffering with thin, chilly socks (often two pairs at once), they could enjoy blissful warmth and comfort all day long.
Dog walkers, horse riders, skiers, gardeners, anglers, farmers and outdoor workers all agreed: Heat Holders® socks were the warmest they’d ever worn. People suffering with medical conditions that cause cold feet such as Diabetes, Raynaud’s, Hypothyroidism, Peripheral Vascular Disease, Rheumatoid Arthritis and Neuropathy all reached out as one, saying “Thank you, thank you, thank you!”
Top to Toe
Many millions pairs of Heat Holders® later, the message of warmth continues to spread all over the world. We expanded our sock range to include more styles, fits and patterns. And we helped customers feel warm all over with new Heat Holders® hats, gloves, tights, leggings, thermal underwear, fleece, blankets and more.
Over 16 years after David’s epiphany on the football field, the Heat Holders® product range continues to grow, adapt and evolve to our customers’ needs. Then, as now, we are Heat Holders® - Making Life Warmer™.